Alert21 Guide

What Is an SMS Sender ID or DLT Header?

A sender/header is the registered identity associated with the business communication and displayed/represented to the recipient according to telecom rules and message type.

Why Sender Identity Matters

A consistent, approved sender helps recipients identify the organization responsible for the communication and lets telecom systems validate the message against the registered entity/template relationship.

Sender ID in Alert21

The recommended Alert21 SMS API does not require the customer to send sender_id on every request when the Template ID is already mapped to the correct sender/header. This reduces configuration errors and keeps route selection centralized.

Common Mistakes

  • Using an unapproved header.
  • Mapping a template to the wrong header.
  • Trying to imitate another brand.
  • Using one sender across unrelated entities without authorization.
  • Assuming international alphanumeric sender behavior is the same as India DLT.
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