This Privacy Policy explains how Scriza Private Limited ("Scriza", "we", "us" or "our"), operating the Alert21 brand, collects, uses, stores, shares and protects personal data when you visit alert21.in, contact us, create or use an Alert21 service, purchase services, or otherwise interact with us.
1. Who We Are
Alert21 is a B2B communication and notification platform operated by Scriza Private Limited. Depending on the activity, Scriza may determine why and how personal data is processed and act as the applicable data fiduciary/controller. For recipient data submitted by a business customer for communication delivery, Scriza generally processes that data on the customer's instructions as a processor/service provider, subject to applicable law and contract.
2. Information We May Collect
Account and Business Information
We may collect your name, business email address, company name, phone number, country, job role, account identifiers, billing details, tax information, KYC or business-verification information and details required to configure or support services.
Website and Technical Information
We may collect IP address, browser and device information, pages viewed, referring URL, timestamps, cookie or consent choices, security logs, diagnostics and analytics events.
Service and API Information
When customers use Alert21, we may process recipient identifiers such as mobile numbers, template references, template variables, message content where required for delivery, sender/header details, API request metadata, message IDs, route/provider metadata, delivery status, timestamps, webhook logs, errors and related diagnostic information.
Billing and Transaction Information
We may process recharge or payment references, invoice details, usage records, wallet or credit movements, taxes, reconciliation data and other transaction records. Card or banking information may be processed directly by authorized payment providers depending on the payment method.
Communications with Us
We may retain sales enquiries, support tickets, emails, chat or call records, forms and feedback so that we can respond to requests, maintain records and improve services.
3. How We Use Information
- Provide, operate, maintain and support Alert21 services.
- Authenticate users and protect accounts and APIs.
- Route and deliver communications requested by customers.
- Process sender, template, DLT and provider mappings.
- Generate delivery, usage, billing and audit records.
- Troubleshoot integrations and provide support.
- Prevent fraud, spam, abuse and security incidents.
- Comply with telecom, tax, legal and regulatory obligations.
- Improve reliability, performance and user experience.
- Measure website and marketing effectiveness where permitted.
- Send service notices and, where permitted, marketing communications.
4. Lawful Processing and Customer Instructions
Where applicable law requires consent, notice, a lawful basis or other authorization, the relevant party is responsible for satisfying that requirement. Business customers must have lawful authority to submit recipient data and send communications through Alert21. Alert21 processes customer-controlled recipient data only as necessary to provide the service, follow documented instructions, secure the platform, comply with law or exercise rights under the applicable agreement.
5. Cookies and Similar Technologies
The Alert21 public website may use strictly necessary cookies and, subject to applicable consent requirements and the live configuration, analytics, functional and marketing technologies. Details are provided in the Cookie Policy and any live cookie-preference manager.
6. How We Share Information
- Telecom operators, aggregators, messaging platforms and communication-service providers required to route or deliver customer communications.
- Hosting, cloud, database, monitoring, analytics, support and security service providers.
- Payment processors and billing partners.
- Professional advisers, auditors and insurers where appropriate.
- Government, court, regulator or law-enforcement authorities where legally required.
- A buyer, successor or reorganized entity in a permitted corporate transaction, subject to appropriate safeguards.
We do not sell personal data to advertisers as a business model.
7. Telecom and Messaging Providers
Message delivery may require transmission of recipient identifiers, message/template data and delivery metadata to telecom operators, platform providers or aggregators. These parties can also process data under their own legal obligations and network policies.
8. International or Cross-Border Processing
Alert21 may use service providers or communication routes located in different jurisdictions. Where cross-border processing is subject to restrictions, Scriza and its customers will apply safeguards required by applicable law and contract. The technical availability of a destination does not by itself establish that every data-transfer or messaging requirement has been satisfied.
9. Data Retention
We retain personal data only for as long as reasonably necessary for service delivery, security, billing, audit, dispute resolution, fraud prevention, legal or regulatory compliance and legitimate operational purposes. Retention periods vary by record type. Customer message content, delivery records, billing records, KYC documents, security logs and support records may have different retention periods.
10. Security
We use administrative, technical and organizational measures appropriate to the nature of the service and data. No internet service can guarantee absolute security. Customers must also protect their accounts, API keys, webhook endpoints and connected systems.
11. Your Privacy Rights
Depending on applicable law and our role in processing the data, individuals may have rights relating to access, correction, updating, deletion or erasure, withdrawal of consent, grievance redressal, restriction or objection and other statutory rights. If Alert21 processes recipient data solely on behalf of a business customer, the individual may need to contact that customer first because the customer determines the purpose of the communication.
12. Children's Data
Alert21 is a B2B platform and is not intended for children to create customer accounts. Customers using Alert21 in education, healthcare or other contexts involving children must implement the guardian consent, notice, data-minimization and other protections required by applicable law.
13. Marketing Communications
Where we send Alert21 marketing communications, recipients can use the applicable unsubscribe or opt-out mechanism. Service, security, billing and transactional notices may still be sent when necessary to operate an account, provide a requested service or comply with obligations.
14. Changes to This Privacy Policy
We may update this Policy as our services, legal requirements or processing practices change. The latest version will display its effective or last-updated date. Material changes will be communicated where required by applicable law.
15. Contact and Grievance Redressal
Privacy and grievance contact: Alert21 Privacy Team
Email: info@scriza.in
Scriza Private Limited
Registered office: NX One, T1 - 507, Tech Zone IV, Amrapali Dream Valley, Greater Noida, Uttar Pradesh 201318
Turn your next business event into a traceable alert.
Start with DLT-ready SMS today on Alert21’s developer-first communication platform.